Marketing systems for EV charger installers: what actually works

The EV install is a systems-friendly job

Think about how the enquiry arrives. A homeowner has a delivery date in three weeks. They search for an EV charger installer plus their town, look at reviews, and ring or message two or three firms. The first one to reply with a clear price, a date and a tidy process usually wins. There is not much to sell; there is a lot to respond to.

That is why we weighted response speed, quoting speed and location coverage above everything else. A system that texts back a missed call, sends a standard quote page in minutes, and has a page for every town in the patch is doing most of the marketing work on its own. We also looked for a path to the bigger prize, fleet and workplace charging, where the sale is slower and a CRM earns its place. For the thinking behind that first point, see our data on response times and trades enquiries.

1. Riley Marketing

Best for: Electricians and EV specialists who want standard quotes, text back and town pages from one fixed-fee system

Riley Marketing's foundational growth system, £149 a month at the time of writing, bundles an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation with past customer reactivation, missed call text back, and a CRM with lead status tracking and branded quote pages on your own domain.

For EV work this is close to a template. Location pages put an installer in front of the town-plus-charger search without paying per click. Text back answers the call you missed while you were in a loft. The quote page is the real advantage: because most domestic installs fall into a few standard configurations, you can send a branded, priced page from the van before the next firm has called back, with the customer accepting on their phone. We go into why a quote page beats a PDF attachment separately.

Review automation asks every install customer and reactivates past ones, which for a trade where buyers compare review counts side by side is the quiet engine. The CRM keeps the small number of longer-cycle fleet or landlord enquiries alive. Google Ads, Meta ads and local SEO are add-ons if you want to push a particular area.

The system is built before you pay, with no setup fee, unlimited revisions and cancellation at any time. Founder Tom Riley has ten years in search and lead generation, led organic growth at an insurtech and has run his own lead generation sites, and deals with clients directly. Electricians are on the agency's published trade list, which is where most EV installers come from.

2. Local Leads Accelerator

Best for: Electricians who want map pack rankings and Local Services Ads with text back attached

Local Leads Accelerator is built around electricians as its primary trade, which makes it a natural fit for EV charger installers. Its 12-week programme combines local SEO and map pack work, Google Local Services Ads, a conversion-focused website, missed call text back with automated follow-up, and lead tracking and reporting, measured on cost per booked job rather than clicks.

Map pack visibility is particularly valuable for EV searches, which are heavily local. Case studies cover a cleaning business and a carpentry firm with before and after rankings; pricing is not published. Other listed trades are joinery and carpentry, cleaning, waste removal and exterior services.

3. LeadFly

Best for: Installers who want an AI receptionist and quote-chasing automation on top of an existing site

LeadFly, in Watford, works exclusively with UK trade businesses and sells AI products on fixed monthly fees: website chatbots at £99 a month, an AI receptionist at £299 a month plus setup, and short-form video at £299 a month, with workflow automation for quote chasing, reminders, and review and referral requests, and CRM and calendar integration. Its site uses Part P and Gas Safe terminology, so electricians are clearly in scope.

For EV installers the quote-chasing automation is the attractive piece, since a chased quote on day three wins a lot of these jobs. The AI receptionist is harder to justify at this job value unless you are missing many calls a day. There are no published case studies and the one savings figure is unattributed.

4. Tea Powered Projects

Best for: Larger electrical contractors wanting a bespoke site on a supported platform

Tea Powered Projects in Nottingham builds trade websites on its own CMS, with conversion optimisation, local and technical SEO, Google Business Profile work, hosting and IT support, and AI consultancy. Electricians are among its named trades, with plumbers, builders, locksmiths, drain engineers and auto locksmiths. It publishes results for a locksmith, a drain engineer and an auto locksmith.

Pricing is published: £4,500 upfront for a bespoke site plus a monthly platform plan between £95 and £1,000 on a 12-month minimum, with managed SEO from £500 a month. For a contractor moving into commercial and fleet charging, a premium site may be justified. For a sole trader doing domestic installs it is a lot of money before a single charger is fitted.

5. Get Work

Best for: Installers who want Google Ads enquiries arriving instantly in a booking platform

Get Work, in Lytham St Annes, builds a custom landing page and Google Ads funnel for each tradesperson and delivers exclusive leads through a lead management and job booking platform, with text notifications for new leads and a dashboard of spend against job value. It is a Google Partner and works with trade associations. Electrical is a named trade.

The model fits EV installs reasonably well, since the search is intent-heavy and the job is quick to book. One roofing case study publishes first-month revenue and return. Pricing is on a separate page. What it does not give you is the organic presence or the review engine, so it is an accelerator rather than a base.

Five providers against the EV job

Our pick by type of installer

An electrician adding EV chargers to a domestic workload: Riley Marketing, without much hesitation. The standard quote page and the location pages do the two things that win these jobs, and the fee is low enough that it is covered by a single install. Local Leads Accelerator is the alternative if map pack ranking is your main gap and you want the 12-week programme format.

A specialist installer doing volume and wanting more of it: Get Work for paid search leads into a platform, with a base system underneath so the leads are not landing in a phone. The argument for owning the base is set out in campaigns are rented, systems are owned.

A contractor chasing fleet and workplace contracts: this is where a proper CRM and a more considered site matter, and Tea Powered Projects becomes defensible. Even then, keep a simple lead status model like the one in our one-van CRM guide so the longer deals do not disappear. Solar installers face a related but slower cycle, covered in our solar installer marketing guide.

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